A disturbing event: one of the streaming services I get thru my Fire TV is now banging on about paying so it will remember where I left off. They want me to pay

A disturbing event: one of the streaming services I get thru my Fire TV is now banging on about paying so it will remember where I left off. They want me to pay or they will actively forget where I am in a movie etc. I of course quit using that service entirely.