Well, it's not just tu quoque. Relatively few people know that the NYT charges you for reprints when your company appears in a story: http://www.nytreprints.

Well, it's not just tu quoque. Relatively few people know that the NYT charges you for reprints when your company appears in a story: http://www.nytreprints.com/services/reprints/ Professional custom article reprints feature high-quality replications of original editorial coverage featuring your company, product, service or industry. They may also be a topical or feature support for your promotion. PARS’ expert graphics team consults with you on design and customization that best meets your marketing goals as well as the guidelines set forth by the publishers. This starts to look a lot like the practice David Segal is criticizing. I couldn't find breakouts of this line item in their financials, but wouldn't be surprised if this is a nice slice. Basically, if you're familiar with the news business, there are a host of things that are done that would shock your average news reader. For example, I await the first website that does a proper social networking analysis of each article to determine the relationship of all people in the piece to the reporter. Reporters know enough to (usually) avoid direct financial relationships, but it is amazing how many have a cozy backscratching relationship with their subjects. A friend, a fellow alum, a friend-of-a-friend, a leaker who wants to advance their own career by taking down an internal rival, a go-to quote machine who will say whatever the reporter wants them to say...these are the staples of the news biz. Unfortunately, it's not exactly about disinterested probity.