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Another point to consider: Why does youtube permit ads to run that not only are not effective in generating revenue for the advertisers (as no users click throu

Another point to consider: Why does youtube permit ads to run that not only are not effective in generating revenue for the advertisers (as no users click through on them) but also harm user opinions of wanting to use youtube in general. Will google make the same mistakes that television made? A significant portion of purchases are now made online, so if users don't click through an ad that directly means they won't be buying the thing being advertised.

dewey 4y ago
> Will google make the same mistakes that television made? TV didn't go away because of ads but because consumers shifted to a different model of consuming content. > also harm user opinions of wanting to use youtube in general Most people browse the web and don't even know about ad blockers. It's a very small bubble that's really loud and anti-ads. I hear from many people that actually like Instagram ads as they act as a recommendation engine for them. > Why does youtube permit ads to run that not only are not effective Advertisers test different ad copies and versions A LOT. You can be sure that if there's an ad running it's at least somewhat effective for the use case they are trying to achieve. Just like billboards an ad also can just increase awareness even if you don't click through.
- JohnFen 4y ago
  > TV didn't go away because of ads but because consumers shifted to a different model of consuming content. Perhaps. But a nontrivial percentage of people I know stopped watching TV because of the ads (especially the overlay ads) well before there were any serious alternatives to TV. So, at least some audience was driven away by them.
  - max51 4y ago
    A lot of them would not have made the switch if the only way to watch your favorite TV show on Netflix was to login at the exact time that it airs every week, and you couldn't watch the old episodes, and they only had a catalog of a few dozen shows at a time. It was the same with music before streaming. It was literally faster and easier to pirate it than to rip the songs from your legally purchased CD if you had an MP3 player.
    - JohnFen 4y ago
      You miss my point. They didn't switch to anything. They just stopped watching TV.

dewey 4y ago

> Will google make the same mistakes that television made? TV didn't go away because of ads but because consumers shifted to a different model of consuming content. > also harm user opinions of wanting to use youtube in general Most people browse the web and don't even know about ad blockers. It's a very small bubble that's really loud and anti-ads. I hear from many people that actually like Instagram ads as they act as a recommendation engine for them. > Why does youtube permit ads to run that not only are not effective Advertisers test different ad copies and versions A LOT. You can be sure that if there's an ad running it's at least somewhat effective for the use case they are trying to achieve. Just like billboards an ad also can just increase awareness even if you don't click through.

JohnFen 4y ago
> TV didn't go away because of ads but because consumers shifted to a different model of consuming content. Perhaps. But a nontrivial percentage of people I know stopped watching TV because of the ads (especially the overlay ads) well before there were any serious alternatives to TV. So, at least some audience was driven away by them.
- max51 4y ago
  A lot of them would not have made the switch if the only way to watch your favorite TV show on Netflix was to login at the exact time that it airs every week, and you couldn't watch the old episodes, and they only had a catalog of a few dozen shows at a time. It was the same with music before streaming. It was literally faster and easier to pirate it than to rip the songs from your legally purchased CD if you had an MP3 player.
  - JohnFen 4y ago
    You miss my point. They didn't switch to anything. They just stopped watching TV.