It's believers in the cause (either genuinely or performatively) trying to rise above one another in moral status. Sometimes it sticks, sometimes it backfires a

It's believers in the cause (either genuinely or performatively) trying to rise above one another in moral status. Sometimes it sticks, sometimes it backfires as it did with Twitch: https://www.bbc.com/news/technology-56251452 https://www.bbc.com/news/technology-56251452