If you get fifteen times as many people downloading as otherwise would have, and 90% of the people who download haven't paid for it (yet), you still come out ah

If you get fifteen times as many people downloading as otherwise would have, and 90% of the people who download haven't paid for it (yet), you still come out ahead. There's nothing awful about a business model like that, period. Never judge a business model by a single metric without context like "90+% of people download but not buy".