Ideally streaming companies don't want you (user) to do anything, the less you can the better. Ideally you would click on the Streaming Corp URL or open an app,

Ideally streaming companies don't want you (user) to do anything, the less you can the better. Ideally you would click on the Streaming Corp URL or open an app, and then video/music/podcast would start automagically and match your expectation and straming would continue seamlessly forever. While they can't really do this (profitably) yet, they certainly regularly try to get there. That's why there is autoplay everywhere, "smart" lists and playlists, and always on continuous playback. PS: after some thinking I've realised that I've just described a TV. Yup, that's what they want to give us someday - a Netflix TV, a Disney TV, an Amazon TV, maybe structured into several TV channels because one wouldn't be enough. Call them channels - Netflix Channel 1, then Channel 2 etc. :)