I have 6 certs, earned over almost 30 years in the business. They used to be flashy, eye-catching perhaps. Now… I would say they don't mean much. Knowledge?

I have 6 certs, earned over almost 30 years in the business. They used to be flashy, eye-catching perhaps. Now… I would say they don't mean much. Knowledge? Experience? NOW we're talkin. As one other comment suggests, they help you get vendor status… but if you don't have the requisite knowledge to back up the paper, they're not worth the paper they're printed on.