> Firstly, you need good product people to be working on these things. Firstly, you need a company who actually cares about what its users want. Otherwise all

> Firstly, you need good product people to be working on these things. Firstly, you need a company who actually cares about what its users want. Otherwise all the product and UX people's skill gets directed into things like "optimising engagement" which tends not to result in a good experience for the user.