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Just look at auto insurance industry. A significant portion of your premiums is actually spent on advertising. It doesn’t seem like the stupid gecko commercials
by whywhywhydude 4y ago
Just look at auto insurance industry. A significant portion of your premiums is actually spent on advertising. It doesn’t seem like the stupid gecko commercials will ever die. Great podcast on planet money - https://www.npr.org/2022/06/01/1102496094/the-gecko-effect https://www.npr.org/2022/06/01/1102496094/the-gecko-effect
- thehappypm 4y agoI definitely recommend listening to that podcast. They make a really good point that insurance is an industry that benefits hugely from advertising, because the competitor products really aren’t all that differentiated from each other.