It's a matter of making people use a dumb mental model that benefits someone else. Even better if the dumb mental model goes viral. "I have nothing to hide" me

It's a matter of making people use a dumb mental model that benefits someone else. Even better if the dumb mental model goes viral. "I have nothing to hide" mental model is dumb on many levels. The most obvious one has already been mentioned here. Leaked information is stored indefinitely, while standard of behavior in our society currently change at an insane pace (by design). Another big misconception is that you as an individual can realistically evaluate how someone else will perceive your private information. You don't control the context in which your information will be consumed. (Not to mention that the context can be manipulated.) You conversation with a friend will sound very different to a paranoid federal agent whose only job is to find terrorists. With the advent of global communications you can't even predict who will be using your information and for which purpose. (E.g. tons of people know your home address and it's not a problem, yet doxxing is still a thing. The fact that 99% of the people are benign doesn't mean anything if the information is accessible to 100% of the people.) Etc, etc. It's the same bad reasoning at all levels, neatly packaged in a short virtue-signaling phrase. It so neat, it seems engineered. The same goes for "You can’t be truly private online!" It's another dumb mental model. "Truly private" is a fake standard used solely because it's unattainable. In reality, the more information you uncontrollably leak, the worse off you are.