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https://www.nytimes.com/2022/04/19/business/media/netflix-amazon-disney-ads.html https://www.nytimes.com/2022/04/19/business/media/netflix-am... https://www.po

by i67vw3 4y ago

https://www.nytimes.com/2022/04/19/business/media/netflix-amazon-disney-ads.html https://www.nytimes.com/2022/04/19/business/media/netflix-am... https://www.polygon.com/23300486/disney-plus-subscription-ads-pricing https://www.polygon.com/23300486/disney-plus-subscription-ad... https://www.theverge.com/2018/8/20/17761760/twitch-prime-turbo-ad-free-benefit-end-over-september-14 https://www.theverge.com/2018/8/20/17761760/twitch-prime-tur... Like the above sites, later on you will need to buy Youtube Premium Pro to actually get ad free youtube experience. Later on the current premium will definitely have ads.

JohnFen 4y ago
But if that's the direction they go with, why would they bother offering just plain YouTube Premium? It would have no value proposition at all.
- i67vw3 4y ago
  I have replied with my reasoning in this comment thread. Check it out.
sofixa 4y ago
And who would pay for Premium non-Pro? The situation really isn't comparable because YouTube is already available for free with ads. Paying to get less ads isn't a great value add. > Later on the current premium will definitely have ads. I take it you work on the strategy of YouTube?
- i67vw3 4y ago
  > And who would pay for Premium non-Pro? The situation really isn't comparable because YouTube is already available for free with ads. Paying to get less ads isn't a great value add. To get Youtube Original content like Kobra Kai (it moved to netflix in the end) https://deadline.com/2020/06/cobra-kai-moves-netflix-youtube-season-3-1202965551/ https://deadline.com/2020/06/cobra-kai-moves-netflix-youtube... Or for non-premium user will get 5 ads before start of video whereas Premium user will get 1 ad before videos and get youtube originals, background video playback, download videos, youtube music etc. And Youtube Premium Pro users will get all other benefits of Premium users with one extra feature of going completely ad-free.
  - JohnFen 4y ago
    > To get Youtube Original content Do a lot of people want that? I subscribe to YouTube premium but I've never been tempted to watch any of the original content. None of it is what I go to YouTube for. But I'm a sample size of one.
_fat_santa 4y ago
I would argue that Youtube, while being a video streaming service, is fundamentally different than Disney+, Hulu, Netflix, etc. Biggest difference is YT does not incur production and distribution costs (ie distribution rights). Creators on YT upload their videos and YT only pays out when they also make money off the ads. So if a creator made a video and published it on YT and the thing got 10 views and no ad-revenue, the only cost for YT is the infra costs. Contrast that with a company like Netflix where they purchase rights to a film or TV series that flops.
- i67vw3 4y ago
  What you said is true to some extent, but youtube also makes their own youtube originals. https://support.google.com/youtube/answer/6358146?hl=en https://support.google.com/youtube/answer/6358146?hl=en It also has youtube gaming where they pay streamers (buy out streamers at once) via contract just like Netflix buys rights for movies and tv shows. https://www.polygon.com/23053800/sykkuno-youtube-deal-streamer-twitch-valkyrae https://www.polygon.com/23053800/sykkuno-youtube-deal-stream...

by i67vw3 4y ago

JohnFen 4y ago

But if that's the direction they go with, why would they bother offering just plain YouTube Premium? It would have no value proposition at all.

i67vw3 4y ago
I have replied with my reasoning in this comment thread. Check it out.

sofixa 4y ago

And who would pay for Premium non-Pro? The situation really isn't comparable because YouTube is already available for free with ads. Paying to get less ads isn't a great value add. > Later on the current premium will definitely have ads. I take it you work on the strategy of YouTube?

i67vw3 4y ago
> And who would pay for Premium non-Pro? The situation really isn't comparable because YouTube is already available for free with ads. Paying to get less ads isn't a great value add. To get Youtube Original content like Kobra Kai (it moved to netflix in the end) https://deadline.com/2020/06/cobra-kai-moves-netflix-youtube-season-3-1202965551/ https://deadline.com/2020/06/cobra-kai-moves-netflix-youtube... Or for non-premium user will get 5 ads before start of video whereas Premium user will get 1 ad before videos and get youtube originals, background video playback, download videos, youtube music etc. And Youtube Premium Pro users will get all other benefits of Premium users with one extra feature of going completely ad-free.
- JohnFen 4y ago
  > To get Youtube Original content Do a lot of people want that? I subscribe to YouTube premium but I've never been tempted to watch any of the original content. None of it is what I go to YouTube for. But I'm a sample size of one.

_fat_santa 4y ago

I would argue that Youtube, while being a video streaming service, is fundamentally different than Disney+, Hulu, Netflix, etc. Biggest difference is YT does not incur production and distribution costs (ie distribution rights). Creators on YT upload their videos and YT only pays out when they also make money off the ads. So if a creator made a video and published it on YT and the thing got 10 views and no ad-revenue, the only cost for YT is the infra costs. Contrast that with a company like Netflix where they purchase rights to a film or TV series that flops.

i67vw3 4y ago
What you said is true to some extent, but youtube also makes their own youtube originals. https://support.google.com/youtube/answer/6358146?hl=en https://support.google.com/youtube/answer/6358146?hl=en It also has youtube gaming where they pay streamers (buy out streamers at once) via contract just like Netflix buys rights for movies and tv shows. https://www.polygon.com/23053800/sykkuno-youtube-deal-streamer-twitch-valkyrae https://www.polygon.com/23053800/sykkuno-youtube-deal-stream...