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Did you ever see Idiocracy? It's become hackneyed to say that we're approaching it, but look at the way they handle advertising. Basically the video you watch i

Did you ever see Idiocracy? It's become hackneyed to say that we're approaching it, but look at the way they handle advertising. Basically the video you watch is just a window surrounded by scrolling advertisement banners. The trend was clear then. Look at shows from the past, a "1 hour" program used to consist of what, 52 minutes? I know it's crept from 48 minutes to 42 last I checked. I even remember reading about online advertising going on 20 years ago - the industry was adding animated or flashing ads - anything to get attention (which saw the rise of ad blockers) and the conventional wisdom was that viewers were like cockroaches; you spray them with a new formula, but eventually they become resistant so you've got to try something else.

otabdeveloper4 4y ago
Usually the number of ads per hour is mandated by regulation for traditional media. Youtube will converge to something similar if they want to keep their monopoly status.
- hotpotamus 4y ago
  Who regulates ads per hour?
  - otabdeveloper4 4y ago
    I assume it's different in every country. Governments and industry know about the problem the grandparent post talks about, and yeah, there's a history of dealing with it in traditional media. Youtube is just another case of "uberization" where a big entity thinks it can skirt regulation just because they're "high-tech" and "disruptive".
hooby 4y ago
No, haven't seen Idiocracy (yet) - but I remember seeing a short clip of the ads you mention. If I remember correctly, when I went to university 20+ years ago, "animation blindness" was already a coined term. The idea is, that you can't use animated buttons or icons on your website, because people have become condition to completely ignore anything that moves, and consider it NOT part of the website. So if you do have an animated button, you risk that people will miss that, because anything that looks like an ad becomes sorta invisible to most.
- moomoo11 4y ago
  No need to watch it. We are already living it. That movie messed with my head.
  - zibby8 4y ago
    I think there was an important facet that the movie missed. The market has driven wages so low that people can’t afford to have kids. That acts as a counter balance to the less intelligent -> more kids feedback cycle the movie is predicated on.
    - prirun 4y ago
      > The market has driven wages so low that people can’t afford to have kids. Yeah, but they can still afford to have sex, and especially with abortions being made illegal, they're gonna have kids, even if they can't afford it. My tin-foil opinion is that this is part of the plan to keep people from raising their standard of living and maintain a captive work force that has to take whatever shitty jobs/wages offered.
    - wan_ala 4y ago
- white_dragon88 4y ago
  You definitely need to watch it. Torrent it if you have to, it’s the ultimate commentary on how stupid modern society is getting.
  - wartron 4y ago
lamontcg 4y ago
Look at the content as well, it all descends into "reality" TV shit like Ghost Hunters and Street Outlaws.
- hotpotamus 4y ago
  Eh, I’d probably watch “Ow, my balls!”.

otabdeveloper4 4y ago

Usually the number of ads per hour is mandated by regulation for traditional media. Youtube will converge to something similar if they want to keep their monopoly status.

hotpotamus 4y ago
Who regulates ads per hour?
- otabdeveloper4 4y ago
  I assume it's different in every country. Governments and industry know about the problem the grandparent post talks about, and yeah, there's a history of dealing with it in traditional media. Youtube is just another case of "uberization" where a big entity thinks it can skirt regulation just because they're "high-tech" and "disruptive".

hooby 4y ago

No, haven't seen Idiocracy (yet) - but I remember seeing a short clip of the ads you mention. If I remember correctly, when I went to university 20+ years ago, "animation blindness" was already a coined term. The idea is, that you can't use animated buttons or icons on your website, because people have become condition to completely ignore anything that moves, and consider it NOT part of the website. So if you do have an animated button, you risk that people will miss that, because anything that looks like an ad becomes sorta invisible to most.

moomoo11 4y ago
No need to watch it. We are already living it. That movie messed with my head.
- zibby8 4y ago
  I think there was an important facet that the movie missed. The market has driven wages so low that people can’t afford to have kids. That acts as a counter balance to the less intelligent -> more kids feedback cycle the movie is predicated on.
  - prirun 4y ago
    > The market has driven wages so low that people can’t afford to have kids. Yeah, but they can still afford to have sex, and especially with abortions being made illegal, they're gonna have kids, even if they can't afford it. My tin-foil opinion is that this is part of the plan to keep people from raising their standard of living and maintain a captive work force that has to take whatever shitty jobs/wages offered.
  - wan_ala 4y ago
white_dragon88 4y ago
You definitely need to watch it. Torrent it if you have to, it’s the ultimate commentary on how stupid modern society is getting.
- wartron 4y ago

lamontcg 4y ago

Look at the content as well, it all descends into "reality" TV shit like Ghost Hunters and Street Outlaws.

hotpotamus 4y ago
Eh, I’d probably watch “Ow, my balls!”.