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Good points. I also wonder: - does the overhead cost due to the complexity of advertising (tooling, people, ...) weigh up against the benefits? - isn't track
by LaundroMat 4y ago
Good points.
I also wonder:
- does the overhead cost due to the complexity of advertising (tooling, people, ...) weigh up against the benefits?
- isn't tracking and personalization meant to lead to a decrease in quantity and an increase in quality (in the eyes of the advertiser)? And doesn't that mean that the price of an ad placement should be going up instead of down, because the publisher can offer exactly the audience the advertiser wants?
It can't but all go up in flames one day. Or at least, that's my hope.
- hooby 4y agoThere's also the big question, if being exposed to that much advertising as an individual has other (psychological) side-effects as well, rather than just decreasing the effectiveness those ads have on you? After all, ads are intentionally designed to drive compulsion and to manipulate your (purchase) behavior. And personalized advertising is all about knowing and exploiting everyone's weaknesses for more effective manipulations, isn't it?