This really ought to be a crime. They explicitly label it as uncured with no added nitrates and then have a dominant ingredient as a "natural" source of concent

This really ought to be a crime. They explicitly label it as uncured with no added nitrates and then have a dominant ingredient as a "natural" source of concentrated nitrates to exploit exactly the same chemistry the "cured" bacons have. To the extent that food labels have any legal standing, this is obvious fraud.