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Atari still exists today. In 2018 I met Frédéric Chesnais in NY, and learned about the latest things related the company. Here's an interview I found from 2019

Atari still exists today. In 2018 I met Frédéric Chesnais in NY, and learned about the latest things related the company. Here's an interview I found from 2019. [0]. It seems that the current CEO is now Wade Rosen. [1] Company is still up and running. [0]: https://frenchamerican.org/interview-frederic-chesnais/ https://frenchamerican.org/interview-frederic-chesnais/ [1]: https://venturebeat.com/games/atari-ceo-wade-rosen-interview-returning-to-classic-video-game-roots/ https://venturebeat.com/games/atari-ceo-wade-rosen-interview...

shp0ngle 4y ago
It’s just a shell that rents the name to whoever gives them the most, right? There is “atari NFT” and “atari blockchain casino”
- eloisant 4y ago
  Not really, it's a French video game company (Infogrames) that bought Atari when it was just a shadow of its former self and rebranded itself Atari. Anyway no relation to the original Atary.
vintermann 4y ago
No, the Atari name exists today. Famous defunct company names regularly get bought by entities wanting to cash out whatever goodwill or positive associations still left in them. Would-be buyers with less extractive ambitions can't compete in the auctions. So no, Atari doesn't exist today, what exists is a company wearing Atari's skin as a suit, in order to fool you. Don't be fooled by names without the organisational continuity to back it up.
- zo1 4y ago
  Another famous example of this "brand" re-use that I only recently found out about: AEG https://en.wikipedia.org/wiki/AEG https://en.wikipedia.org/wiki/AEG
  - shp0ngle 4y ago
    Yeah but Electrolux is still a good brand. Better example is AKG which used to be well respected for making high-quality headphones, until Samsung bought their parent company and started just using their logo from 2017 on cheap crap. The original engineers formed a different company Austrian Audio (no article on wiki apparently) https://en.wikipedia.org/wiki/AKG_(company) https://en.wikipedia.org/wiki/AKG_(company)
- julianeon 4y ago
  I think of the definitive example as Schwinn bicycles.

shp0ngle 4y ago

It’s just a shell that rents the name to whoever gives them the most, right? There is “atari NFT” and “atari blockchain casino”

eloisant 4y ago
Not really, it's a French video game company (Infogrames) that bought Atari when it was just a shadow of its former self and rebranded itself Atari. Anyway no relation to the original Atary.

vintermann 4y ago

No, the Atari name exists today. Famous defunct company names regularly get bought by entities wanting to cash out whatever goodwill or positive associations still left in them. Would-be buyers with less extractive ambitions can't compete in the auctions. So no, Atari doesn't exist today, what exists is a company wearing Atari's skin as a suit, in order to fool you. Don't be fooled by names without the organisational continuity to back it up.

zo1 4y ago
Another famous example of this "brand" re-use that I only recently found out about: AEG https://en.wikipedia.org/wiki/AEG https://en.wikipedia.org/wiki/AEG
- shp0ngle 4y ago
  Yeah but Electrolux is still a good brand. Better example is AKG which used to be well respected for making high-quality headphones, until Samsung bought their parent company and started just using their logo from 2017 on cheap crap. The original engineers formed a different company Austrian Audio (no article on wiki apparently) https://en.wikipedia.org/wiki/AKG_(company) https://en.wikipedia.org/wiki/AKG_(company)
julianeon 4y ago
I think of the definitive example as Schwinn bicycles.