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Dating sites are a tough product to monetize because your most successful users stop using it. If you let users pay monthly, you're incentivized to show bad ma
by Sohcahtoa82 4y ago
Dating sites are a tough product to monetize because your most successful users stop using it.
If you let users pay monthly, you're incentivized to show bad matches. If you charge a simple one-time fee, you'll generally have a low pool of users as they're unwilling to shell out the $50+ it would take to be profitable.
- Jugurtha 4y ago>Dating sites are a tough product to monetize because your most successful users stop using it. This is true when ending the activity/"uninstalling the app" is included in the definition of success. For other definitions of success, the more success a person has, the more they use the app (within the limits of one's logistics, time, and energy levels).
- Sohcahtoa82 4y ago> definitions of success That's a good point. To some, success is finding a long term, potentially permanent relationship. For others, simply getting laid that weekend is success and they'll be back on the app next week.
- Jugurtha 4y agoAnd yet, for others, it could be a feeling of having the duty to satisfy the demand of many people the same day, or word of mouth, or sometimes people asking to "borrow" you for a quick relief or to "take you for a spin". Again, within the constraints of time, logistics, and energy levels. It can get draining. Also, for some, it's not necessarily mutually exclusive to having a long, potentially permanent, relationship. It all depends.