The more I think about this post, the more conflicted I am about it. On the surface, there are some obvious truths. Startups are hard; they're definitely not 9

The more I think about this post, the more conflicted I am about it. On the surface, there are some obvious truths. Startups are hard; they're definitely not 9-to-5, 5-days-a-week jobs. There are also way too many people who think they're like a normal job but with added rockstar status and the potential to suddenly become fabulously wealthy, as if by random. But. As Arrington says, it's a mindset thing. It obviously does take huge amounts of effort to get something off the ground, and the people you work with should be selected for their motivation to do that when it's required. The danger is that people will interpret his article to mean that everyone should work long hours all the time; that's simply not right. They should work the hours it takes to reach the goal, assuming the goal is reachable. Machismo is not productive. While it's true that there's a lot of hard work involved and a lot of people are simply not cut out for it, here are some other truths. Balance leads to creative thinking. Lack of sleep leads to loss in productivity. Burn-out leads to no productivity. A business where you ask your employees to give their lives to the product is fundamentally unsustainable. A company is a community of people, and you have to understand their human needs to keep them motivated. It's also true that if your employees aren't motivated to reach the goal, something is wrong - either the employee isn't right, or your goal isn't right. It comes down to hiring the right people, having a killer idea that motivates people, and being a good leader. I also bristle at his comment about unionization. I don't think unions are a bad thing - but any unionization would have to be context-specific for Silicon Valley. There's nothing wrong with collectively bargaining for rights, but it can't be a cookie-cutter solution. I'm pretty sure smart tech people are capable of creating a 21st-century union that supports their rights while keeping the creative flame of their industry alive.