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yeah, it's quite typical that wholesale = 2x COGS and retail = 2x wholesale. for high end stuff it's likely far higher. that $75 Intel AX210 WiFi 6e upgrade is
by leeoniya 4y ago
yeah, it's quite typical that wholesale = 2x COGS and retail = 2x wholesale.
for high end stuff it's likely far higher. that $75 Intel AX210 WiFi 6e upgrade is likely a $5 part at wholesale in 10k quantities. upgraded op-amps for $100? probably $4 each on digikey or aliexpress (and thats already marked up from maybe $2 COGS)
- kube-system 4y agoYeah, last time I worked retail, our prices by default were 2x our cost. People gasp when they hear that, but 2x wholesale doesn’t mean we were making bank. We were spending all that money on wages, utilities, the property itself, taxes, equipment, etc. If people think that charging $20 for a $10 widget is too much, they can fly to Shenzhen and buy it for $10.
- formerly_proven 4y agoYou can buy those Intel cards (single quantities) for around 12-15 bucks at retailers.