Tons and tons of market research. We have folders of interviews with potential members of the target market, and lots of other documents about market size and c

Tons and tons of market research. We have folders of interviews with potential members of the target market, and lots of other documents about market size and competitors. To address your latter point, I'm a developer myself an I'm working with two other guys. One is non-technical and the other is technical but more geared toward the CEO role. Frankly, I'm very passionate about the whole project, but especially the technology and seeing it work. It's nice that I can offload a lot of the market research to these two other guys and focus on coding, although I do spend a lot of time brainstorming with them also.