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So when I buy an Oled tv, does the store procure it for half the price from the distributor? Sounds like a huge margin. How about from an ecommerce store, whic
by fruit2020 4y ago
So when I buy an Oled tv, does the store procure it for half the price from the distributor? Sounds like a huge margin. How about from an ecommerce store, which a lot of times have slightly less but close prices to regular stores, can the distributor force them to keep prices up not to upset the other resellers?
- junofan 4y agoIt’s a sheet of plastic glued to another piece of plastic. Yes.
- wmf 4y agoSo when I buy an OLED TV, does the store procure it for half the price from the distributor? Generally yes. can the distributor force them to keep prices up not to upset the other resellers? Retailers upsetting other retailers is called channel conflict and is often solved with minimum advertised price policies. High-end companies like Apple and Sony often have this policy which is why you see the same price everywhere.
- tecleandor 4y agoAlso, the margin in Apple products for retailers is quite, quite low. I'd say 10% or less. That's why lots of "Apple authorized resellers" have either closed or expanded their business to accessories and services in the last 10 years.
- bombcar 4y agoYes, the 50% "retail margin" is average, there are many things that are much more razor-thin. Commodities and valuable brands, for example.