Ain't this the truth. If COGS for the electronic gizmo is over about 10% of retail price, and you're making boutique-scale runs (<10k units) of whatever it is,

Ain't this the truth. If COGS for the electronic gizmo is over about 10% of retail price, and you're making boutique-scale runs (<10k units) of whatever it is, good luck with that. I strongly suspect that, to a rounding error, 100% of new small-electronics products on, say, Kickstarter, sell at a massive per-unit loss. And yet people will still bitch about the price.