> Your review will be decorated with an Amazon-style "This review was helpful" thumbs up / thumbs down button; and, the more helpful reviews you leave, the more

> Your review will be decorated with an Amazon-style "This review was helpful" thumbs up / thumbs down button; and, the more helpful reviews you leave, the more weight your later reviews will be given This is exactly what I've been thinking for the past 6 months. There's no reason the rating given to a business should be the generic average of reviews provided. A weighted average considering various realistic factors would provide a much more representative rating for a business. I hate to do this sort of self-marketing, but issues like these are exactly what I'm trying to solve with my startup (skipscotch.com). Very interesting idea about gaming the review platform. I'm trying to game it a bit, but the idea where reading reviews require credits you earn by writing reviews is a interesting concept. I just wonder how much of an audience you would be limiting from your platform by implementing it. I suppose you could allow anyone to view ratings, but actually reading reviews would require credits.