It's called signal-to-noise ratio and it affects everything these days. We stopped reading newspapers and magazines when it became harder to find articles in-be

It's called signal-to-noise ratio and it affects everything these days. We stopped reading newspapers and magazines when it became harder to find articles in-between all the ads. We stop watching broadcast TV when a typical 30 minute show has 18 minutes of commercials. We stop visiting websites when pop-up and flashing ads overwhelm the site. Social media sites are no different. The question is will they wake up before all their users flee.