I'm actually much more likely to buy a game on Steam for $9.99 than for $0. The former game probably costs $9.99, while the latter will either turn out to be a

I'm actually much more likely to buy a game on Steam for $9.99 than for $0. The former game probably costs $9.99, while the latter will either turn out to be a casino in disguise or a second job. And I'm also extremely wary of any price point below $5. At that level, it's less likely that the game is just cheap, and more likely that it's a barely-playable asset flip. So is $9.99 a fair price for a game that's actually free? Maybe it's a little expensive, but it's not ridiculously so.