Well the argument here is that a company would also need to be competitive in the actual machinery. John Deere has a huge moat in this space, a company stripped

Well the argument here is that a company would also need to be competitive in the actual machinery. John Deere has a huge moat in this space, a company stripped down, software-free and easy to fix machinery would need to make sure that it competes on everything else and has that as a differentiating factor. John Deere probably realized that that's an unlikely proposition and utilizing its market advantage to the maximum. But I mean the more "abusive" the business model the higher the incentive to innovate, so maybe in the future we could see such machinery.