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But don't you actually have to click the ad to help the site?
by VMG 15y ago
But don't you actually have to click the ad to help the site?
- Achshar 15y agoNot really, ad impressions count!
- gyardley 15y agoThere's three main ways people buy online advertising: - cost per thousand impressions (CPM) - cost per click (CPC) - cost per action (CPA), where the action is something that takes place after the click, like signing up for Netflix. If the ad buy was CPM, using an ad blocker takes revenue from the site they'd otherwise receive. If not, not.