> ournalists don't stop reporting on things when the things stop happening; they stop reporting when they feel the reports aren't driving engagement with the au

> ournalists don't stop reporting on things when the things stop happening; they stop reporting when they feel the reports aren't driving engagement with the audience, eg revenue. Also when something is getting worse at the same rate it was getting worse previously, engagement drops in favour of stories where change is new or accelerating: over the last while has been Covid then Ukraine then inflation all blowing up surprisingly and rapidly while the permafrost situation is quietly getting worse as expected. If you are in the UK right now you'd be forgiven for asking “whatever happened to news about inflation and Ukraine” because they fell off the news cycle for a while unless you took efforts to look beyond the daily headlines & front-pages, as they were progressing just as bad as before but something else (the health of ol' Liz and related constitutional matters) had a sudden bump in its rate of change. Even the 9/11 anniversary didn't get a look-in. Ukraine is creeping back into the news cycle, as monarch related matters are settling into their final pattern (everyone who needs/wants to know has a clue how the next week or few are going to pan out in that regard) but there has been a sudden change in the Ukraine/Russia situation in the form of the recent surprise counter offensive (surprise both in that such an effort was not sign-posted, for the obvious reason that being unexpected was part of the plan, and in how effectively it has worked).