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If I mute the TV during the ads, am I stealing? If I record a show and skip the ads on playback am I stealing? If I use Lynx am I stealing? If I disable JavaScr
by mike-cardwell 15y ago
If I mute the TV during the ads, am I stealing? If I record a show and skip the ads on playback am I stealing? If I use Lynx am I stealing? If I disable JavaScript/Flash for security reasons, am I stealing?
I'm not obligated to look at adverts. Adverts are displayed with the hope that some of the users will see them, and that some of those users will spend money.
If there are enough people willing to view your content with the ads, then you make money. If there aren't, you don't. Theft and morality have nothing to do with this issue.
- Achshar 15y agoWell muting TV or skipping ads on recorded shows is different from using adblock. Ad block reduces the ad impressions, recorded or muted TV still counts as an "impression".
- click170 15y agoWhy does fast-forwarding through an ad count as an 'impression' to you? What about if somebody else fast forwards through the ad, or as is more often the case, cuts the ad out completely and republishes the content?
- dailyrorschach 15y agoActually, it may be that in properly formed TV ads, muting and/or fast-forwarding still creates an impression. http://www.cs.bc.edu/~gips/BreakingFF.pdf http://www.cs.bc.edu/~gips/BreakingFF.pdf
- Achshar 15y agoi am talking in a "technical" way since website owners are sometimes payed per impression, and adblock blocks that impression, hence my point.