There is this one man. He is great at marketing, and he once summed it up in just two sentences, but it's because he is so shockingly vain, vapid, and shallow t

There is this one man. He is great at marketing, and he once summed it up in just two sentences, but it's because he is so shockingly vain, vapid, and shallow that he is a genius at this art. "I try to step back and remember my first shallow reaction. The day I realized it can be smart to be shallow was, for me, a deep experience." I am not going to tell you who this is, but the point stands. The name should be easy to pronounce, it should zing, and your first reaction should be positive. Why do you have it? Doesn't matter. It's either there or it's not. A good name is at least half of a product's success.