Self reply: I re-read the article with a more generous frame of mind, and they say this: "The ceaseless pursuit of force multipliers is the only possible route

Self reply: I re-read the article with a more generous frame of mind, and they say this: "The ceaseless pursuit of force multipliers is the only possible route to superlinear productivity improvements as an organization grows." If we interpret this as saying that 'as we add another person, they should do something different to the previous person', then my complaint is addressed. The rest of the article assumes you don't do that.