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iPhone 14 Plus Pre-Orders Worse Than iPhone 13 Mini, Product Strategy 'Fails'
- gatonegro 4y ago> Kuo said that "Apple's product segmentation strategy for standard models fails this year." When Steve Jobs returned in 1997, Apple was selling a dozen different versions of the Power Macintosh alone. He got rid of most of the existing line-up and stuck with four devices—Power Mac G3 and PowerBook for the pro market, and the iMac and iBook for the home users. Apple currently offers 5 different versions of the iPhone, 3 different watches, 4 iPads, 5 MacBooks, 4 Macs, plus more accessories and gadgets than I care to keep track of. Did they learn nothing from Jobs?
- bombcar 4y agoThe most expensive version doesn’t have to sell much at all to be considered a success, because it may be that it convinced many to upgrade to the second most expensive. For example, two products at five and ten dollars. They’re both good and people pick one or the other. You add a third at fifty dollars that really isn’t much better than the ten, and suddenly the ten looks like a great bargain. You don’t sell many fifties, but you sell way more tens that you did before.