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I’m kind of curious if Microsoft Surface makes money. I always thought it was more or less a loss leader. Unlike Apple, Google or Microsoft does not have contro

I’m kind of curious if Microsoft Surface makes money. I always thought it was more or less a loss leader. Unlike Apple, Google or Microsoft does not have control over the hardware. Microsoft surface IMO really pushed PC OEM to design out of their typical status quo designs. I thought Pixelbooks were the same idea but I guess Google was looking for the same success they have with pixel phones.

neodymiumphish 4y ago
Their revenue on the Surface side continues to increase, so even if it's not profitable, it's trending the right way. The amount they've put toward engineering makes me think they'll never give this line up.
paxys 4y ago
It's very unlikely. You can only make money in hardware by having a high margin or selling at a high volume. Most companies do the latter. Apple does both. Microsoft and Google do neither.
- kryptiskt 4y ago
  Microsoft's Surface line is certainly priced high enough for a healthy margin.
  - paxys 4y ago
    Without a crazy amount of supply chain optimization that high price is a necessity due to high costs of manufacture.
AtlasBarfed 4y ago
Heck, has Microsoft made money on the XBOX yet? Or did the XBOX 720 XL X+ OneX turn the corner? ... say, what hardware do MS employees use, anyway?
- sgerenser 4y ago
  Mostly Surface Books and Surface laptops, but for devs that want more horsepower for local development they also offer ThinkPads. Depending on the division Macbooks aren’t uncommon either although they aren’t standard issue.