I love fangless manifestos like this, because they're usually right, and there's nothing better than a quixotic crusade. Here's the hill I'll die on: email work

I love fangless manifestos like this, because they're usually right, and there's nothing better than a quixotic crusade. Here's the hill I'll die on: email works best when it's like a long-form SMS message. As for the folks who go on about branded marketing emails… gawd, it's like hearing someone say "actually I wish I got more, better junk mail" It's a pity that something like Markdown didn't exist back in the nineties. If we could just have had some really basic formatting options (bold, italics, and a couple images are not unreasonable requests), the whole scourge of HTML email might have been sidestepped.