I am not seeing where I suggested that Apple doesn't want to sell more ads, or that they don't care about money. Yes, it's profitable for Apple to sell ads. Th

I am not seeing where I suggested that Apple doesn't want to sell more ads, or that they don't care about money. Yes, it's profitable for Apple to sell ads. They tried once before and failed because they refused to violate personal privacy for ad targeting. It is possible to sell fitness ads when people search for fitness apps, or health ads on articles about health subjects, without violating personal privacy. People are concerned about whether Apple will compromise long-held values because Facebook and Google have worked to pretend there's no difference between selling context-aware ads and selling privacy-invading user-tracking ads. There is a difference, though.