Apple has never been a 'pure' hardware builder. It's always been a systems integrator: hardware, software on your device, closely integrating open source in som

Apple has never been a 'pure' hardware builder. It's always been a systems integrator: hardware, software on your device, closely integrating open source in some cases (Unix / Webkit) then moving to link other devices (iTunes). It's just extending that integration more widely into the cloud and other services. In some ways its surprising they haven't done more of it already.