Targeted pricing is the holy grail, it’s just normally done through market segmentation and targeted advertisement. My personal belief is that if Amazon tried

Targeted pricing is the holy grail, it’s just normally done through market segmentation and targeted advertisement. My personal belief is that if Amazon tried what you’re suggesting, they’d be shooting themselves in the foot (lose any remaining customer trust, regulators would be all over them, and competitors like Walmart would use it to gain market share overnight). In fact I was really hoping you’d share an article describing Amazon doing this so I have justification to cancel prime, ha!