I'm lately finding it hard to convince myself that there is a not a global conspiracy among large corporations to implement the "you will own nothing" directive

I'm lately finding it hard to convince myself that there is a not a global conspiracy among large corporations to implement the "you will own nothing" directive by means of a ratcheting system. One big company rolls out an anti-consumer, anti-ownership, anti-freedom policy. People get annoyed and some small subset of customers leave, while the rest maybe grumble but stay. Then the next-biggest companies see that the big player is still doing fine with their anti-consumer policy, so they get a little greedy and start doing it too. Then all of a sudden it's a new industry standard, and consumers who value their own freedom find themselves rapidly running out of alternatives. Maybe if outcry gets really bad, the big corp need to roll back the decision, and either wait for a different opportunity, or let another corporation take the lead, or change the type of policy to be more subtle. My personal system for evaluating a conspiracy theory is: 1) how big is the payoff? 2) how hard is it to execute? 3) how hard is it to keep secret? 4) how many people need to be involved? This scenario passes all 4 criteria with flying colors. 1) The payoff is absolutely enormous. 2) It would be relatively easy for the same people who would be most strongly motivated to do this. 3) It should be easy set up a communication system that maintains almost total plausible deniability against collusion, because it actually only requires minimal knowledge of and cooperation between participants and their plans. Just a few meetings among subgroups of participants, and more head nods than spoken words. During the process, active communication can be reduced to basically zero. 4) Very few. Most corporate decision makers at most companies wouldn't have to know, they'll be able to see where things are headed and follow along. In general, the only holdouts will be HN poster types with small businesses that serve only tiny fractions of the market.