I work with Salesforce. Application builder in Salesforce means adding standard and custom objects ( db tables) and additional components ( widgets) to a single

I work with Salesforce. Application builder in Salesforce means adding standard and custom objects ( db tables) and additional components ( widgets) to a single 'app'. All these components come with tons of standard features ( e.g. suggestion engine tied to sales process) and more can be built on top of it. For instance, I was sick and tired of the sales team manually updating lead records, so I've created a component that would query an address database based on the postcode entered and would update the records automatically.