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The usual paradox of paid media: the more the subscribers pay per month, the more desperate advertisers are to put their ads in front of them, since they're pre
by sbierwagen 4y ago
The usual paradox of paid media: the more the subscribers pay per month, the more desperate advertisers are to put their ads in front of them, since they're prequalified by the paywall. (Back when free "newspapers" existed, how much do you think they charged per CPM versus what the New York Times charged?)
- boltzmann-brain 4y agoi remember putting out ads in various newspapers and actually the prices were decent and only dictated by what the market would bear since you can always just print another page. paper and setup costs were nothing compared to the ad. prices in "free" newspapers weren't so low because they reach a LOT of people compared to paid-for gazettes. if you wanted something to get a lot of eyeballs, you put it in a free newspaper. if that was your demographic, then you were happy to pay for that.