2 ms·
Which population though? There are differences in age groups. People who grew up only with print won't lean toward a sans. People who grew up only with screens
by Sunspark 4y ago
Which population though? There are differences in age groups. People who grew up only with print won't lean toward a sans. People who grew up only with screens will lean toward sans, etc.
If you go with that metric of doing a survey, then the answer is Times New Roman and Arial, not because they are superior (though they have excellent hinting) but due to long-term familiarity and exposure.
I don't have a problem with providing what people are comfortable with, but comfort does not necessarily translate to better. It's subjective.
Companies commissioning their own fonts, is not due to a desire to get improved quality, but simply to not have to pay a licensing fee for usage.
- jackblemming 4y ago>Which population though? The best population to sample would probably be the readers of your content. >If you go with that metric of doing a survey, then the answer is Times New Roman and Arial, not because they are superior (though they have excellent hinting) but due to long-term familiarity and exposure. I don't know the answer to this because I didn't do any studies. I'm probably reasonable to assume you didn't either, and thus should be careful about making such assertions. >I don't have a problem with providing what people are comfortable with, but comfort does not necessarily translate to better. I don't know what you define as "better", or what you're trying to get at. >Companies commissioning their own fonts, is not due to a desire to get improved quality, but simply to not have to pay a licensing fee for usage. Could be. This is a pessimistic take, and I'm sure it's right sometimes and wrong other times.
- samatman 4y agoFonts can be a core part of a company's brand identity, the present-day fad for incredibly bland Helvetica in a solid color notwithstanding.