Their "intuition" and the "feels right" works because they design for people like themselves. They can put themselves in their customers' shoes and they actual

Their "intuition" and the "feels right" works because they design for people like themselves. They can put themselves in their customers' shoes and they actually fit! Sort of like how Jobs only would release a product he'd enjoy using. If the same 37s people made some other product like break pads or investment banking advice, their cavalier attitude would cause them to fail.