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Ask HN: How run a successful digital marketing campaign, on a shoestring budget.
I recently read about orabrush story, on how they used youtube as a medium to spread awareness about their product. I would like to know more of these types of successful and creative marketing campaigns that actually worked for digital products or atom products.
Also, I would love to hear tips and tricks for a successful marketing campaign, with very limited budget.
If you have links to some precious resources or books to read, please mention it.
Thanks.
- jcr 15y agoSee the blog of Patrick Mc Kenzie ('patio11' on HN) http://www.kalzumeus.com http://www.kalzumeus.com Specifically http://www.kalzumeus.com/greatest-hits/ http://www.kalzumeus.com/greatest-hits/
- phektus 15y agoTry Twitter (create an account for your product and follow people with related interests). Post relevant content and hopefully followers will come by.
- ravikalaga 15y agoA few things I use - 1. Mailchimp 2. Twitter 3. Vimeo Videos 4. Facebook (but this is dicey if you have not yet launched) None of the above cost any money. If you are a mass consumer startup, printing a few t-shirts and fliers will not hurt either. Have a few of your employees give out the fliers requesting users to review/test at popular junctions in any major US city during rush hr at commute hubs. You will be wearing the t-shirts. Online marketing is easy and hard at the same time. I believe the most important aspect is telling a clear & a good story. By the way, you will probably get more thoughtful and accurate comments if you describe what it that you are trying to market.
- sathishmanohar 15y agoThe product is a project management tool, primarily for people who juggle between lot of different kind of tasks. Its very basic now, will post the link in hacker news in a few weeks.
- aymeric 15y agoDo you have an example of Vimeo Video that has done well for you?