> The age of the "American" film has already peaked. (It's not just the market growing up. Kids today no longer want to be Hollywood stars - they want to be fam

> The age of the "American" film has already peaked. (It's not just the market growing up. Kids today no longer want to be Hollywood stars - they want to be famous on YouTube, TikTok, and Twitch.) Currently a big next step for TikTok stars is moving into Hollywood stuff - Addison Rae, the D'Amelios - just like it was for the Kardashians a couple decades ago. Even as you talk about American films doing less at the box office, Hollywood itself is rapidly adapting to produce more content for serialized US-market TV (primarily streaming, but this actually started in the cable era). Many people argue that this stuff is actually better than the "blockbuster films" that are still trying to have global appeal, because of the ability to make more niche content of varying sorts. It's hard to see Hollywood or a domestic US media market fed by US productions going anywhere. Thinking that the average US media consumption will turn into non-American stuff is the same fallacy as thinking that everywhere else in the world would have just consumed American stuff forever instead of creating their own local markets.