They use words. Explicitly. Apple holds events several times a year, observable by the public. Many, many people tend to watch them. In those events, they tell

They use words. Explicitly. Apple holds events several times a year, observable by the public. Many, many people tend to watch them. In those events, they tell stories, they show ads, and they talk about the past, present, and future of their products and how people use them. In those events, they use many, many, many words, and among those words are encouragements to go outside, to be more physically fit, etc. It's a few hours every year, they just had a 90-minute event this week. You should watch one sometime, apparently.