Don't miss the backstory: "And it soon becomes apparent that this issue goes a lot broader. Their course is designed to churn out mini-art directors, mini-acco

Don't miss the backstory: "And it soon becomes apparent that this issue goes a lot broader. Their course is designed to churn out mini-art directors, mini-account people, mini-planners for a world that increasingly just wants creative generalists." http://russelldavies.typepad.com/planning/2006/11/building_creati.html http://russelldavies.typepad.com/planning/2006/11/building_c... I was an art student at UO at the time, briefly participating in the journalism department's advertising club that brought Russell Davies to visit. So far, generalism is working out.