The article does not suggest to use IPFS, the article says that the better alternative is to give users the freedom to choose whatever they want to do with thei

The article does not suggest to use IPFS, the article says that the better alternative is to give users the freedom to choose whatever they want to do with their data. And to give some perspectives the article then says that when the user is in control, the user can then choose any options, from something centralized such as Dropbox, to something decentralized such as IPFS, or even "vanilla" P2P communication. The point is the freedom to choose, not the choice.