for a major job portal we tested infinite scrolling, the main KPI "job posting views by job seeker" went down after a honeymoon period of ~2 weeks - compared t

for a major job portal we tested infinite scrolling, the main KPI "job posting views by job seeker" went down after a honeymoon period of ~2 weeks - compared to pagination for a shopping site, infinite scrolling on average improved item views and checkout - average over all product categories, but not all. no honeymoon effect was observed