title should be renamed to: "How to make logo design sound more important than it is." There are blogs and blogs about logos from successful well known brands,

title should be renamed to: "How to make logo design sound more important than it is." There are blogs and blogs about logos from successful well known brands, on how well they are designed, their process, their history, their typography etc but no one gives a rats ass about logos from mom and pop shops or your average small business even if they were designed really well. designers really need to stop this hypocrisy. The only difference between a Fiverr designed branding and something that's designed by an agency is that the agency is able to make up a justification on why a logo costs a $100k. a senior well accomplished designer had once told me, the logo does not make the business or a brand, the business is what makes a logo. Nike will still sell the same number of shoes without the swoosh and Apple will probably sell the same number with a different logo. We as Brand/Logo designers really need to humble ourselves and really listen to our customers, help their business, try to summarize their vision with appropriate branding/logo but stop defining the business for them.