Chrome showed us that people will change the default when something is clearly a better experience for the user, even when the entrenched giant was Microsoft.

Chrome showed us that people will change the default when something is clearly a better experience for the user, even when the entrenched giant was Microsoft. Just like with what happened with IE, as Google Search becomes worse and worse quality with advertising cruft, SEO spam etc. filling the first pages of results there will come a point where they’ve lowered the bar enough for a competitor to come in. That said, I’d still prefer to be asked on first use “which search engine would you like to use?”.