> Google pays Apple to be the default search engine seems no different than Coke paying to be the first soda on the aisle or to be featured on the edge of the a

> Google pays Apple to be the default search engine seems no different than Coke paying to be the first soda on the aisle or to be featured on the edge of the aisle. People are still free to pick a different search engine or go into the soda aisle. It feels a little different to me because changing the default search engine requires more steps than simply walking down the aisle and it's obvious that the drink aisle has more drinks. Finding the search engine settings is rather difficult for the average user if they even know that there's settings for Safari, especially now that some of the settings are in Safari itself and others are tucked away in the Settings app. In my mind, it seems it would be more comparable if iOS had you choose the default search engine at setup and listed Google first or every shopping cart in a grocery store already had Coke in it, depending on which direction you wanted to make them comparable.